Art Direction Work for Nation Media Group
The Nation Media Group is a leader in media and entertainment with businesses in television networks, film, and TV entertainment, and uses its industry-leading operating scale and brands to create, package, and deliver high-quality content on a multi-platform basis.
Nation Media Group's headquarters; 16 Nation Center, Kimathi Street, CBD, Nairobi, Kenya. Image is subject to copyright.
A Day in the Life of a Marketing Creative
My Roles & Responsibilities
As a marketing creative, I was responsible for the visual style in artworks and other design artifacts for all of the company’s brands across multiple channels. I collaborated with cross-disciplinary stakeholders to develop the overall look and style of advertising campaigns and other design artifacts. I ensured that the brand’s desired message and imagery were conveyed to consumers. I coordinated the work of other design staff, such as graphic design interns.
Design Showcase
Role: Marketing Creative Designer | Responsibilities: Providing Creative Direction | Duration: Aug 2017 - June 2022 | Core Brands: Nation Media Group, Daily Nation, Business Daily, The EastAfrican, Taifa Leo, NTV, Nation FM, KenyaBuzz, Nation ePaper, Pishi, Nation Courier, and other emerging brands.
Below is a sample of design deliverables from projects I had the opportunity to be part of.
